"We wear the jewels not jewels wear us! By all means, we are creators not followers." ~ Alice

Alice De' Mlice has been established since 2007 by the founder and designer Alice Lai – grown up and spent most of her time in Australia with her loveable black cat, whom became the brand icon ever since! 

From designing hats and hand-crafted jewelleries at the beginning then moved onto fine and bespoke designs for the past 14 years. The brand is now base in HK and opened its door in an arty/cosmos district- Hollywood Road, Sheung Wan for jewellery lovers to share and tailor-made consultation. 

With qualifications of Gemological and Jadeite MVP degrees, allow Alice to provide valuations, issue grading reports and re-designing services for her clients.

What inspired AD'M collections? From places to places, music, beautiful natures, chatting with people, fashion trends and so on ....

Welcome to meet her at AD'M retail store, chat with Alice and inspire her over some fun and riveting conversations!!